The Real Cost of Small Business Cyber Attacks

Small business cybersecurity is one of the best investments that a small business can make. The security landscape shifts every month, and almost half (46%) of all security breaches affect small- and medium-sized businesses.

Protecting against many of the breaches last year would have been possible by following basic security measures.

What is Social Engineering and How it Works?

Social engineering is a term that is used in the cybersecurity world, but many individuals and businesses don’t know what this term refers to.
What is Social Engineering?
Social engineering is an attack that a hacker will use to try and gain sensitive data from you or employees of a business.

Top 5 benefits of marketing automation

Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions.

Keep your data safe with these backup solutions

Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should ‌implement to ensure the safety of your data.

State-Sponsored Cyber Attacks

State-sponsored cyber attacks (SSA) are a hot topic for cybersecurity in Miami, but what is an SSA and how can it impact your business? We’ll delve deeper into this topic to try and learn more about SSAs and the real risks that they pose.
What are State-Sponsored Cyber Attacks?
An SSA is an attack from a nation-state that has the goal of:

Gathering intelligence
Exploiting people and systems
Identifying infrastructure vulnerabilities
Exploiting these vulnerabilities

While many businesses and individuals assume that an SSA is against government systems, this is often not the case.

The benefits of email automation

Many businesses rely on email marketing campaigns to gather leads and stay in touch with existing customers. To successfully run such campaigns, they must ensure that their emails are relevant and reach the correct audience at the right time. An efficient way to ensure this is to leverage email automation.

Engaging customers through video content

Video marketing is one of the most efficient and cost-effective ways to reach, engage, and convert potential customers. According to Wyzowl, 80% of marketers say that video content has helped them directly increase sales. That’s because videos are able to communicate messages in a way that text and static images cannot.

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